WishBoard started in 2023 when I (Erik) got tired of the same problem every birthday and Christmas: people asking what I wanted, me sending links over text that got lost, and ending up with duplicate gifts or stuff I didn't need.
I figured there had to be a better way. So I built this. It's pretty simple — you create a wishlist, add items from any store, and share the link with people. They can see what you want and check off items so nobody buys the same thing twice.
We're a small team based in Stockholm. Just me and my friend Daniel who helps with the server stuff when things break (which is more often than I'd like to admit).
That's it. No fancy features, no subscription fees. We make a small commission if someone buys through our Amazon links, which keeps the lights on.
Questions or feedback? Email us at hello@wishboard.se or use the contact form.
Last updated: January 8, 2026
This Privacy Policy describes how WishBoard ("we", "us", or "our") collects, uses, and shares information about you when you use our website and services.
We collect information you provide directly to us, such as when you create an account, create a wishlist, or contact us. This may include:
We also automatically collect certain information when you use our services, including:
We may request access to your device's location to provide region-specific pricing information and verify compliance with local regulations. Location data is used solely for these purposes and is not shared with third parties for marketing purposes.
We use the information we collect to:
We do not sell your personal information. We may share information with:
We use cookies to keep you logged in and remember your preferences. You can disable cookies in your browser settings, but some features may not work properly.
If you are in the European Economic Area, you have the right to access, correct, or delete your personal data. You can also object to processing or request data portability. Contact us at privacy@wishboard.se to exercise these rights.
We retain your information for as long as your account is active or as needed to provide services. You can request deletion of your account at any time.
We may update this policy from time to time. We will notify you of significant changes by posting a notice on our website.
Questions about this policy? Email privacy@wishboard.se
Last updated: January 8, 2026
By using WishBoard, you agree to these terms. If you don't agree, please don't use our service.
WishBoard provides a platform for creating and sharing wishlists. You may use our service for personal, non-commercial purposes. You must be at least 16 years old to create an account.
You are responsible for maintaining the security of your account and password. We cannot and will not be liable for any loss or damage from your failure to maintain account security.
You retain ownership of content you post (wishlist items, notes, etc.). By posting content, you grant us a license to display it as part of the service. Don't post anything illegal, harmful, or that infringes on others' rights.
Our service contains links to third-party websites (like Amazon). We are not responsible for the content, privacy practices, or availability of these external sites. Purchases made through these links are subject to the retailer's terms.
We participate in affiliate programs, which means we may earn a commission when you make purchases through links on our site. This doesn't affect the price you pay.
WishBoard is provided "as is" without warranties of any kind. We don't guarantee that prices, availability, or product information will be accurate or up-to-date. Always verify details on the retailer's website before purchasing.
To the maximum extent permitted by law, WishBoard shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the service.
We may terminate or suspend your account at any time for violations of these terms. You may delete your account at any time through your account settings.
We may modify these terms at any time. Continued use of the service after changes constitutes acceptance of the new terms.
These terms are governed by the laws of Sweden. Any disputes shall be resolved in the courts of Stockholm, Sweden.
Questions? Email legal@wishboard.se
Have a question, found a bug, or just want to say hi? We'd love to hear from you.
Email: hello@wishboard.se
Response time: We usually reply within 1-2 business days.
WishBoard AB
Kungsgatan 12
111 35 Stockholm
Sweden
Click "Create your wishlist" in the top menu. You'll need to sign up for a free account first (just email and password). Then you can start adding items.
Copy the URL of any product page (from Amazon, IKEA, or any online store) and paste it into the "Add item" box. We'll automatically pull in the product image and details. You can also add items manually.
If you're logged in, you can mark items as "I'm buying this" to reserve them. This shows other visitors that the item is taken, but the wishlist owner won't see it — otherwise it would ruin the surprise!
We verify your region to show accurate pricing and make sure we're complying with local consumer protection regulations. Some products have different prices or availability depending on your country.
Yes, creating and sharing wishlists is completely free. We make money through affiliate commissions when people buy items through our links.
Prices can change frequently on retailer websites. We try to keep them updated, but always check the final price on the retailer's site before purchasing.
Go to Settings > Account > Delete Account. This will remove all your wishlists and personal data. This action cannot be undone.
Send us an email at hello@wishboard.se or use our contact form. We usually respond within 1-2 business days.